For me, there are no differences from "peace" times. I'd rather have a reason. First, you need to understand if you want to build a personal brand at all. As I went about it, I wondered what was going on in the information space? A few years ago, I answered this predictably - in fact, the information space is changing when media channels of personalities begin to play an important role together with media brands. I was wondering if I want to be such a person? And what can I get? What are the advantages and disadvantages of my decision? He replied that I basically want to, because there are many more pros than cons.